Google Ads is one of the fastest ways for a heat pump installer to get enquiries in Ireland. Unlike SEO which takes months, a well-set-up Google Ads campaign can start generating phone calls within days. Here's what you need to know.
Why Google Ads Works for Heat Pump Installers
When a homeowner searches "heat pump installer Dublin" or "SEAI grant heat pump Kildare", they're at the bottom of the buying funnel — they have a problem, they know roughly what they want, and they're looking for someone to call. Google Ads puts you in front of these people at exactly the right moment.
Compare this to Facebook Ads, which targets people who aren't actively searching — Google Ads intent is much higher, which is why conversion rates are better for service businesses.
Best Keywords for Irish Heat Pump Installers
- heat pump installer [county]
- heat pump grant ireland
- SEAI heat pump grant
- air to water heat pump installation [county]
- heat pump cost ireland
- SEAI registered heat pump installer
- heat pump company [county]
- replace oil boiler heat pump ireland
💡 Always include your county in keywords. "heat pump installer" on its own is expensive and national. "heat pump installer Meath" is cheaper and targeted to people you can actually serve.
What Budget Do You Need?
| Area | Suggested Daily Budget | Expected Monthly Leads |
|---|---|---|
| Single rural county | €8 – €12/day | 4 – 8 leads |
| Dublin | €15 – €25/day | 8 – 15 leads |
| 2–3 counties | €20 – €35/day | 10 – 20 leads |
Heat pump installation is a high-value job — average €14,000–€20,000. A single closed job from Google Ads more than covers months of ad spend.
Key Campaign Settings
Bidding Strategy
Start with Maximise Clicks to gather data. Once you have 30+ conversions, switch to Target CPA (cost per acquisition) for better efficiency.
Geographic Targeting
Set your campaign to target only the counties you serve. Radius targeting around your base works well — typically 40–60km for most installers.
Ad Schedule
Run ads Monday to Saturday, 8am to 7pm. Homeowners search during business hours and evenings. Avoid overnight spend — no one calls a tradesperson at 2am.
Negative Keywords
Add negative keywords to stop wasting budget on irrelevant searches. Common ones: "DIY heat pump", "heat pump repair", "second hand heat pump", "heat pump course".
What Should Your Landing Page Say?
Your ad is only as good as the page it sends people to. A high-converting heat pump landing page should include:
- The grant amount front and centre (€12,500)
- Your county or service area clearly stated
- A phone number visible without scrolling
- A simple contact form — name, phone, county
- Trust signals — SEAI registered, years in business, number of installs
- Fast loading speed — every second of delay loses leads
We Run Google Ads for Heat Pump Installers
SEAI Leads manages Google Ads campaigns for SEAI registered installers across Ireland. Monthly reporting included.
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