How to Get More Heat Pump
Leads in Ireland 2026

The demand for heat pumps in Ireland has never been higher — driven by rising energy costs and the €12,500 SEAI grant. But with more installers entering the market, competition for enquiries is intensifying. Here's how to make sure homeowners find you first.

1. Have a Grant-Optimised Website

Most heat pump installer websites talk about the technology — heat pumps, efficiency ratings, installation process. But homeowners aren't searching for heat pumps. They're searching for grants.

The highest-volume search terms in Ireland are things like "heat pump grant ireland", "SEAI heat pump grant 2026" and "€12,500 heat pump grant". If your website isn't built around these terms, you're invisible to the people who are ready to buy.

2. Run Google Ads Targeting Your County

Google Ads lets you show up at the top of search results for "heat pump installer Dublin" or "heat pump grant Kildare" — immediately, without waiting months for SEO to kick in.

The key is tight geographic targeting. Don't run national campaigns — run county-level campaigns so your budget is spent on homeowners you can actually serve. €10–15/day is enough to get started in most Irish counties outside Dublin.

3. Set Up Your Google Business Profile

A fully optimised Google Business Profile is free and shows your business in Google Maps results. For local searches like "heat pump installer near me" or "SEAI registered installer Meath", a well-optimised profile can put you in the top 3 results — which get the majority of clicks.

Key steps: complete every section, add photos of completed installations, collect Google reviews from every customer.

4. Use SEAI Grant Amounts as Your Hook

Homeowners know vaguely that grants exist but are often fuzzy on the exact amounts. A page or ad that leads with "€12,500 SEAI heat pump grant available — we handle the application" immediately answers the question they're trying to answer.

Use specific grant figures in your ads, your website headlines and any social media content. Specificity builds trust and drives clicks.

5. Get Reviews from Every Customer

Online reviews are one of the most powerful lead generation tools available. After every installation, send the customer a direct link to leave a Google review. A company with 25 five-star reviews will consistently outperform a competitor with none — even if the competitor spends more on advertising.

6. Target Homeowners with Facebook and Instagram Ads

Meta ads let you target Irish homeowners by location, age and property type. Unlike Google Ads, you reach people before they've started searching — planting the idea of a heat pump upgrade before they even know they want one.

A simple video ad showing a homeowner's energy bill before and after a heat pump installation, ending with the grant amount, works very well on social.